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“Sending that first message to someone — the icebreaker — is always the hardest.If you know that you’ve got something in common, like sports or maybe food, it sparks an easier conversation and is not such a dry process.” Dating sites and apps are often too focused on matching people based on looks, using complicated algorithms or promising love and marriage, she says.“Not every date will end in a relationship – but on Lavalife you’ll have a great time expanding your social circle.We’re focusing on the journey as opposed to the end game.It’s not a race.” During its rebranding process, Lavalife is offering free memberships till January. Go into this with an open mind and with attitude that it’s fun and that you’re going to meet new friends.” 2. Asking a potential date the same old questions is tedious.Civiero says users are encouraged to take a more creative approach to online dating with these three steps: 1. If you know you have something in common, start your conversation there.“Begin with an interesting comment or question in order to stand out.” 3.Canada’s oldest dating site is stepping up its game with a rebrand that promises to woo disgruntled single folks by putting the fun back into finding a mate.
“You’ve got casually driven sites like Plenty of Fish and Grindr, which feed the hook-up culture.Then there are traditional sites like and e Harmony for people looking to get married. We target real people without the pressure,” says Alisa Civiero, who is overseeing the Lavalife relaunch project.“The industry is realizing there’s a gap in the online dating model.Not everyone meets a match right away and they shouldn’t feel bad. We want to remove the pressure and make this a fun and enjoyable process.” In recent years, online dating has lost much of its stigma.The Pew Research Center released a study about the world of online dating in late 2013, finding that one-in-five adults ages 25-34 years old have used online dating.