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Meta data refers to key attributes in your page body that search engines may refer to and use when indexing your site. The meta description attribute is used by most major search engines to generate a default description for your website.
Google Image Search™ can be additional source for customer traffic, using correct title and alt tags could help your image search result positioning.
All of your images should have an alt tag, this benefits your site by explaining to search engine robots what the images are in relation to.
It also has the benefit of making your site more accessible.
Ensuring your website responds quickly is a metric that search engines will use to judge your site.
Your customers will also judge your site by how long it takes to load the pages.